original article for the blog Trends in VLC
campaigns in a few months monopolized the front pages of fashion magazines and are circulating the net. The mystery of who will be the ambassadors of the must-haves anticipating the new season is slowly resolving. For now, the teacher Karl Lagerfeld has chosen versioning American painter Edward Hopper to a dummy exception, Anja Rubik, along the so-called boy toy designer, Baptiste Giabaconi . And this for Fendi, because weeks ago and discovered the genius of Karl Lagerfeld to move their Eskimos to the streets of New York.
What is particularly striking to us is how two companies have opted for fresh faces and young people to renew the face of coming years. Loewe Valentino and have shifted their advertising, bandwagon of new faces that are the talk of journalists and bloggers from around the world. Burberry already did a couple of three years, with British actress Emma Watson, an icon for teenagers, which found that the coat not only are parents.
As mentioned, two high-end firms are committed to rejuvenate its image but perpetuating the essence that keeps them high on the top. For its part, Loewe, led by its creative director, Stuart Vevers, has a cosmopolitan and chic campaign. To do so has had three heart tops: Alessandra Ambrosio, Adriana Lima, who now resides in Madrid, and Rosie Huntington-Bailey, unwrapped them in sophisticated but everyday scenarios. museums, inns and luxurious shop windows of high street of the city, always elitist but with much realism. And the new woman Loewe is young, educated and, of course, loves the classic leather handbags English firm. Who does not?
... pimpattpum!
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